SEO-focused content = ROI
If a webpage isn't on the first page of a Google search it is almost invisible.
This explains why over 90% of web pages get zero organic search traffic.
But an SEO-optimized editorial process can not only improve the quality of your content, it ensures that quality will get noticed by your growing audience.
How I elevate your editorial
I become an expert on your brand, mission, goals, existing audience and content, and audit your internal planning, writing, and editing processes. Then I develop the best types of content and the internal workflows to elevate your brand. SEO optimization guides this entire process by ensuring that you're producing in-demand and optimized content for your (growing) audience.
Project Six blog
Project Six was a startup government corruption watchdog in Chicago.
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I developed an editorial strategy for Project Six that focused on producing relevant, news-centric, and engaging content that was SEO optimized for the specific terms most relevant to our target audience. Because of this strategy, Project Six's blog's audience gained more than 100,000 pageviews in its first year.
Pacific Legal Foundation blog
I overhauled PLF's blog and implemented an editorial strategy with guidelines and parameters for all content PLF produced and conducted trainings on how to write news-centric, story-driven content. I also conducted an audit of PLF's existing content and optimized its highest value pages and pieces of content. I then implemented workflows to optimize all new PLF content for SEO and developed content specifically designed to rank at the top of google searches for issues and topics PLF specialized in.
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The results of this new strategy was a tripling of PLF's web traffic and PLF's consistent presence at the top of Google searches for it's most valuable issues.
